Ray White in Rye is an Australian real estate agency, also known as Property Valuers Adelaide Real Estate Rye, founded in 1902. Today it is a profitable real estate business and can boast an award for its original way of selling with real estate marketing .
Although it is a family business, it has received many awards for its dedication to the support and continuous training of its staff. But their greatest achievement was achieved when they applied the originality that characterizes them to their website, and specifically, to their original list of homes for sale and rent.
How to differentiate yourself from the competition almost by chance?
Guy Hoeve nnars wanted to make a special mention of a house that he wanted to sell first, and he wanted to highlight it. However, it was a very complicated Property Valuers Adelaide to promote, but he knew that somehow it had to attract attention. So when he made the real estate file of the property , he decided to write as a highlighted phrase “This house is garbage” .
And actually, it was. But his reflection was “why lie trying to highlight the positive?” What he was most interested in in the first instance was attracting the potential buyer. Although at first he almost regretted having published that phrase that could have generated the opposite effect, he soon began to have the expected success.
Of course, before launching this idea, Guy explained his strategy in detail to the homeowners, and once they had thought about the possible benefits, they decided to go ahead and try their luck.
This property, with this striking phrase, was posted not only on the Wikipedia list of homes on its website, but also on Facebook of its real estate agency and YouTube, with its corresponding images and videos. And it was mainly this channel that attracted the most visitors and potential buyers. All the visits that the agency had asking about that house had seen the video on YouTube.
And they managed to sell the property much sooner than expected. So they decided to apply this technique to the rest of the properties. Perhaps not with such exaggeratedly sincere real estate phrases , but striking enough like these:
- Do you want to start your new Adventure now?
- A house that is flooded with a lot of character (an allegory to its proximity to the beach)
Without a doubt, choosing alternatives to “2-bedroom apartment in Malaga Center” can be essential when it comes to fighting the battle properly in the immense world of the Internet… don’t you think?